Visual Ambassador

Thu Jun 24.10

Art in Life: A Square Coke is a Greener Coke

This packaging design by Andrew Seunghyun Kim for Coca Cola bottles is a bold and something that Coca Cola should definitely consider doing. The new bottle design is 100% eco-friendly. It’s slick, futuristic and vastly different from Coca Cola’s packaging which would be the reason they wouldn’t pick this up.

The cap is 25% slimmer that the current 20oz bottles and 27% more eco-friendly because it greatly reduces the footprint. This design is 65% more collapsible than the current bottle encouraging more recycling due to ease in transport. Environmentally conscious people can easily collapse the bottle, carry it around until the can recycle.

The design is brilliant. The bottle looks futuristic, stylish and luxurious. Packaging is extremely important to brand so this would be a giant step if Coca Cola considered this. However, it would be a step in the right direction and with some heavy marketing Coca Cola can use this to position their product and company as 100%. I would be more loyal to Coca Cola for that simple fact.

Posted by Scott Hull | Marketing Tools, Originality, Up For Discussion, culture and trends | Comments (2)

Tue Jun 22.10

Bridging the Gap: Mural Mural on the Wall

http://www.soapboxmedia.com/videos/0601cincinnatimuralguidedtour.aspx

MuralWorks Cincinnati from Soapboxmedia.com on Vimeo.

Cincinnati is Mural City. Plain and simple, we’re staking our claim for the most interesting and diverse murals in a city center. There’s “Campy Washington” in Camp Washington, the mural of former Cincinnati Vice Mayor Jim Tarbell (as ’Peanut Jim’) at the entrance of the Gateway Quarter in Over-The-Rhine, and the Cincinnatus mural across from the Kroger building in downtown to name a few. Many of these murals were created by Artworks, an organization that connects artists of all ages through apprenticeships, community partnerships, and public art. The US Council of Mayors recently awarded Cincinnati Mayor Mark Mallory with the City Livability Award for the ubiquitous “Mural Works” program. Soapbox and Seven/Seventy-Nine talk with Artworks about what they do, why they do it, and takes a look at one of their latest creations in Over-the-Rhine.

Posted by Scott Hull | Collaboration, Original or Visual Thinkers, Originality, Results, Up For Discussion, artists, culture and trends | Comments (0)

Tue Jun 22.10

Creative Strategy: Larry Moore’s Opera book release

There are a lot of art books out there that are how-to’s – How to mix color, how to paint a face, dealing with composition and drawing, etc. But in the many, many paintings I’ve looked at over the years, my first thought is hardly ever, “How did the artist paint that?” Instead, I’m wondering, “Where did that come from?”

The new book Poster and Process is a response to that question. It features the poster series of more than 35 paintings I’ve created for the Orlando Opera, and showcases not just the work but the line of thought that led up to each piece, including sketches and studies. The work is narrative and conceptual, with each painting telling the story of a specific opera in a succinct yet compelling way. Each spread features a synopsis of a particular opera, all of the background work that led to the final painting, and the “Creative Insight” section where I explain how the idea evolved.

This body of work was an opportunity to do more narrative paintings in a collected way. I love editorial art for its ability to tell stories, and this relationship with the Orlando Opera offered a chance to create an ongoing series of them – each connected to an art form that is all about story and drama, along with the stage and music.

The featured paintings have been a commercial success as well. Richard Kessler, the prominent businessman who is the benefactor and proud owner of all the paintings, is a fan as well, and shows the art in the gallery of his hotel. They’ve actually become a trademark icon of the hotel’s brand. “Larry is a very talented artist,” Richard says. “We are pleased that our Grand Bohemian Hotel displays the Opera Collection so many people can enjoy.”

Poster versions of the paintings are also popular, says Robert Swedberg, the opera’s general director. When they are displayed around town, “They don’t stand a chance of staying up. People like them so much they tend to ‘disappear.’” Still, even if we’re not sure where these artworks are ending up, at least now you can see where they started.

11×14,72 pages, soft bound. Designed by Jeff Matz of Lure Design
$50 or $60 signed plus shipping.

Buy the book here: <http://www.posterandprocess.com>

http://scotthull.com/artists/moore/

http://scotthull.com/artists/blog/june2010-3/

Posted by Scott Hull | Original or Visual Thinkers, Originality, Results, artists | Comments (0)

Fri Jun 18.10

Managing the Chaos: the Eiffel Tower, Differing Perspectives

PUBLIC DOMAIN Unfortunately, most business managers are deaf, dumb and blind when it comes to valuing the creative process. They have learned their reward is following instructions and the power of consumption is an aid for a better title.

Marty Neumeier illustrates this well in telling this story about railroad baron Collis P. Huntington, who visited the Eiffel Tower just after its completion. When an interviewer for a Paris newspaper asked him for a critique, he said, “ Your Eiffel Tower is all very well, but where’s the money in it?”

“It’s not that spreadsheet thinking is wrong”, Marty said, “It’s just inadequate.” An artist might have offered a completely different critique of the tower, “What a stirring symbol of achievement! From now on, people will never forget their visit to Paris.”

Accounting to one estimate more than $120 billion worth of Eiffel Tower souvenirs has been sold since 1897. The trinket business alone has been worth the investment.”

Posted by Melissa Jackson | Daily Entries, Originality, Results, Up For Discussion, artists | Comments (0)

Fri Jun 18.10

Art in Life: Scott’s trip to SAA

I presented “WHAT IS THE FUTURE FOR DESIGNERS?”, to the seniors at the School of Advertising Arts.

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I got thumbs up on my talk at SAA! Some great questions/thoughts were brought up by this talented group.

Posted by Melissa Jackson | Daily Entries, Original or Visual Thinkers, education, random/humorous | Comments (0)

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