An artist interview
Client: TIME for Kids
Art director: Drew Willis
Title of Project: Earth Day Cover
Target audience: Elementary School kids
What was the creative challenge? To create a composition that depicted believable characters and make-believe environmental super-heroes, all in a very short time frame.
How did you resolve the challenge? I owe a lot of my creative ease to [...]
Everyone has a brand whether they like it or not. I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it. The brand I am talking about is your attitude, how you carry yourself and the perception that others have about you; not that you [...]
“I got an email from someone who had hired a consulting firm to help his company find their true brand selves. They failed. He failed. He asked me if I could recommend a better one.
My answer:
The problem isn’t the consultant, it’s the fact that if you have to search for a brand essence, you’re unlikely [...]
Scott Hull is the founder of Scott Hull Associates, and for the last 28 years, Scott, designer-turned-creative entrepreneur, has developed a knack for assembling the right team of talented individuals, which enable global advertising agencies, design firms, and Fortune 500 companies to reach a desired response within a target audience through the use of original visual communication. Scott remains actively involved with AIGA and American Association of Museums, frequently acts as an advisor to colleges and universities nationwide, and is a contributor to such books as Fresh Ideas in Promotion, Artist’s and Graphic Design Market, and The Power. His greatest professional satisfaction comes from working with you to develop equity-building solutions while bridging the gap between art and commerce. After all, original art works.
Mig Reyes is a diplomat because he aims to be a thought leader for the young creative generation of today. He wants to create awareness of what's real and what's expected, and to re-establish a higher value in creative education. He values greatly the power of art and design for its impact on communication. He has worked for numerous social media groups (he ran his school’s AIGA Student Group) and his resume, for being so young, is impressive. Mig Reyes hails from the Windy City and has a deep and sometime frightening affection for chocolate chip cookies.
Melissa Jackson just recently joined the Scott Hull Associates team as the Editor and PR Manager. She published her own magazine which had global subscribers at the age of 14, at 16 she co-founded a dance academy. She is also a published poet. She immerses herself in the arts and is a passionate follower of artistic trends and culture. Melissa has always found her niche in the art world, and her constant thirst for knowledge lends her an especially keen eye for what will work and what won’t in the business. Writing is her supreme hearts desire and being "Editress-in-Chief" for SHA is just icing on the cake.
Saundra Marcel is a graphic designer who lives and works in New York City. The creative insights she shares with Visual Ambassador are inspired by her professional experience and personal observations. Saundra’s goal as a diplomat is to share stories that are interesting, accessible, and inspirational to any kind of creative individual. In addition to receiving numerous design awards, Saundra has also served on the AIGA board for many years, helped lead a successful mentoring program that pairs college students with professionals, and taught a college-level class that examines aesthetic, ethical, and pragmatic issues related to design. Her obsessions with books and podcasts border on the unnatural. She’s excited to add her voice to the creative dialogue.
With over 20 years of talent development experience, Jerry Duff, Ph.D., has coached thousands of executives, managers and employees in twelve countries. With nearly five academic degrees under his belt and a plethora of commercial management skills, Jerry feels that, “The only real antidote to outsourcing is up-skilling. The old "show up and shut up" business mantra can no longer compete with the wage rates of a world market. Employees must be fully engaged and possess up-to-date skills, the creativity to generate new products and services, and the emotional intelligence to deal with customers, both internal and external. Only knowledge-based enterprises that can tap into latent creativity will survive. Employees are the only sustainable competitive advantage.” He is a key element in bridging the gap between art and commerce. And thankfully, we’ve got him on our side.
