http://www.fastcompany.com/blog/nathaniel-perez/marketing-strategy-and-analysis/no-i-don-t-want-be-friends-my-butter-brand-rela
While brands still try hard to “crack the Social Media code,” most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. After all, what’s so novel about the thought of a friendship with my [...]
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I don’t do any consulting, but that doesn’t stop people from asking me questions. The most common question people ask me when they want a new website is, “If you were in charge of this, who are the 2 or 3 people you’d want to be sure to talk to – to help think through [...]
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If your resume meets the following criteria, pitch it.
1. It doesn’t reflect the thought leadership of your blog or podcast.
2. It doesn’t list the online responses to youtube video or blog entry about your ground-breaking social media campaign
3. It doesn’t tell you potential employer where and how you’re actively engaged with your social media (online) [...]
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What makes a seasoned Visual Ambassador know what a person in the business for 5 years might not?
You get a better sense of the cycle of things. There’s a feel for
what’s a fad and what will really endure.
What’s my secret? Experience
and not predicting the future. If you’re right, everybody hates you,
and if you’re wrong, [...]
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OK, let’s settle this right now. I get a lot of incredulous looks from my friends.
You’re on Twitter?! Who cares what I’m eating for breakfast? Sounds like a waste of time.
Well, I could argue the benefits of sharing the details of your life with friends and family, but that’s another topic - and I use [...]
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