Category: Marketing Tools

Intensity Generates Results

There’s something about intensity that generates results like nothing else can. Intensity is highly contagious, and if you have it, anyone who has any contact with you will catch it. If your intensity grates against others, it will drive them away, but those with which your intensity resonates, will be drawn to you.
Therefore, make [...]

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“My Mind Flies”

In our ever growing, always evolving role as the defining link between art and commerce, we are constantly looking for fresh voices to merge with our own as a tool to fortify the bridge we are gapping. Well a new and innovative voice found us this time, in the form of Saundra Marcel joining our [...]

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20 Steps in Orbiting the Giant Hairball

Yes, we all know the giant hairball.
As Visual Ambassador, my job is to translate and bridge that gap between art and commerce. I spend each day trying to break out of the atmosphere and maintain a low corporate orbit. Orbiting the Giant Hairball by Gordon MacKenzie is old by business book standards (1996), but [...]

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“Build Your Army”

Greeting Art Geniuses,
There are no free lunches; there are no overnight sensations; very rarely is a star just born. All of the cliché’s in the world aren’t true.
Unfortunately, a lot of people are learning that truth the hard way right now. But shakeouts are a reality of competition. Did you know between [...]

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BUILDING YOUR POWER

How To Work With an Illustrator
an interview with the Visual Ambassador

Q: How do you determine whether illustration or photography is appropriate for your design concept?
A: Sometimes it’s easy: if the idea calls for an impossible picture, like a banana slug surfing on a comet. Usually, though, it just depends on the project. Some designers like [...]

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