Category: education

Bridging the Gap: Things You Must Understand

Understanding social media will lessen the frustrations you will experience with them.

Using social media can become an incredibly frustrating task for business owners.  This is because using social media requires an investment of time.  Also, just because you started a blog or started using Twitter does not mean you will instantly gain new clients and [...]

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Bridging the Gap: Finding your brand essence

“I got an email from someone who had hired a consulting firm to help his company find their true brand selves. They failed. He failed. He asked me if I could recommend a better one.

My answer:
The problem isn’t the consultant, it’s the fact that if you have to search for a brand essence, you’re unlikely [...]

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Managing the Chaos: Scott’s Sketch

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Bridging the Gap: National Stress Awareness Month, by the Numbers

Americans are stressed. We stress about work, the economy, school, love, weight, Lost, even stress itself. Well, April happens to be National Stress Awareness Month — and Stress Awareness Day was on the 16th. To mark the anxious occasion, here’s a look at our angst in numbers.
ONE-THIRD of American children ages 8 to 17 say [...]

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Managing the chaos: How to use clichés

“I love this definition from Wikipedia:
In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. “Cliché” came to mean such a [...]

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