Category: Collaboration

Art in Life: Buildings with Unusual Facades

http://frozenly.com/2010/04/buildings-with-unusual-facades/

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Creative Strategy: Curtis Parker

Doug Knopp, art director for Visual Marketing Associates, started his search for the perfect artist by speaking personally with Scott Hull, then went to the SHA website and picked a style appropriate for the client. Doug and his team discussed each style of each artist they were interested in and landed on Curtis because of [...]

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Creative Strategy: Meg Hunt + Philadelphia Weekly Newspaper

An interview with art director Tim Gough
Title of Project: 2009 Holiday Gift Guide Cover
Target audience: Philadelphian urbanites in the 18-45 demographic.
What was the creative challenge? To create an eye-catching cover illustration to entice readers to explore Philly’s annual gift guide, without being holiday-specific. It needed to be colorful enough to draw our readers in from [...]

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Managing the Chaos: Scott asks the question, “What Makes a Good Art Director?” (pt. 2)

Continued from last weeks discussion, here are some of the best answers we gathered….
Leadership skills and good design skills: the ability to coach a designer to find their own best solution. -Patrice
A great director brings greatness out of others and communicates concepts simply. -Michael Bast
Bravery. Collaboration. Trust.  –Penelope Dullaghan
He or she has some knowledge of [...]

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Creative Strategy: Dave Reinbold works with Harrison Group to give Macy’s Music Festival visual rhythm

A client interview
Artist/Illustrator used: David Reinhold
Creative Director: Bobby Harrison, Harrison Group, Inc.
Describe your target audience: Multi-cultural music connoisseurs ages 20 – 45
Title of Project: Rhythm & Us
What goals did you have with this project? The 2010 Macy’s Music Festival, held at the Cincinnati Bengals’ Paul Brown Stadium, is a musical blending of various [...]

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