scotthull

Diplomat: Scott Hull


Scott Hull is the founder of Scott Hull Associates, and for the last 28 years, Scott, designer-turned-creative entrepreneur, has developed a knack for assembling the right team of talented individuals, which enable global advertising agencies, design firms, and Fortune 500 companies to reach a desired response within a target audience through the use of original visual communication. Scott remains actively involved with AIGA and American Association of Museums, frequently acts as an advisor to colleges and universities nationwide, and is a contributor to such books as Fresh Ideas in Promotion, Artist’s and Graphic Design Market, and The Power. His greatest professional satisfaction comes from working with you to develop equity-building solutions while bridging the gap between art and commerce. After all, original art works.

Bridging the Gap: How Do You Make Good Design Happen? Follow the Money

http://www.fastcompany.com/1660109/want-to-know-how-to-make-good-design-happen-follow-the-money?

As president of the Design Management Institute, I am often asked: “How can we develop a great design organization,” and “How do I convince our CEO about the value of design?”
Good questions, simple answers: Determine what matters to the decision makers and improve it with design. Then, either inspire the CEO, or become the CEO.
Do [...]

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Creative Strategy: Meg Hunt gardens with Jamie Oliver

Client Interview with Adrienne Pitt

Artist/Illustrator used: Meg Hunt
Title of project: Gardening section, Jamie Oliver magazine
Describe your target audience/client base: Those who are fans of Jamie Oliver and his work and food, those who love to cook and desire to get more involved in cooking, or those who are interested in a gorgeous lifestyle magazine [...]

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Managing the Chaos: Scott asks the question “Where do ideas come from?”

http://scotthull.com/artists/blog/june2010-1/
Teachable Moment

A brilliant idea can change your life. Just ask Steve Jobs. And think about it – how would one incredible idea affect your work? How would it affect your personal creating? Your career? Your confidence and opportunities?
These days, new ideas aren’t just inspiring; they’re essential. A narrow-gauge mindset doesn’t work in modern business. Consumers [...]

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Art in Life: A Square Coke is a Greener Coke

This packaging design by Andrew Seunghyun Kim for Coca Cola bottles is a bold and something that Coca Cola should definitely consider doing. The new bottle design is 100% eco-friendly. It’s slick, futuristic and vastly different from Coca Cola’s packaging which would be the reason they wouldn’t pick this up.

Click for fullview

The cap is 25% [...]

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Bridging the Gap: Mural Mural on the Wall

http://www.soapboxmedia.com/videos/0601cincinnatimuralguidedtour.aspx
MuralWorks Cincinnati from Soapboxmedia.com on Vimeo.
Cincinnati is Mural City.  Plain and simple, we’re staking our claim for the most interesting and diverse murals in a city center.  There’s “Campy Washington” in Camp Washington, the mural of former Cincinnati Vice Mayor Jim Tarbell (as ’Peanut Jim’) at the entrance of the Gateway Quarter in Over-The-Rhine, and the Cincinnatus mural across [...]

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