Diplomat:
Saundra Marcel
Saundra Marcel is a graphic designer who lives and works in New York City. The creative insights she shares with Visual Ambassador are inspired by her professional experience and personal observations. Saundra’s goal as a diplomat is to share stories that are interesting, accessible, and inspirational to any kind of creative individual.
In addition to receiving numerous design awards, Saundra has also served on the AIGA board for many years, helped lead a successful mentoring program that pairs college students with professionals, and taught a college-level class that examines aesthetic, ethical, and pragmatic issues related to design. Her obsessions with books and podcasts border on the unnatural. She’s excited to add her voice to the creative dialogue.
I grew up on “the island.” It has a name but locals don’t need to use it, there’s only one island. You can stay on the island, go off the island, go over the island, or go around it. Navigating these choices weren’t difficult, but for a busy young family getting off the island required [...]
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How quickly a new view can change how we see. Take, for example, the slower-than-average pedestrian. At street level they’re a human obstacle. On the High Line, Manhattan’s new elevated park on the West Side, there’s no rushing. Move as slow as you like. Below, destinations are hurriedly sought. Above, on the park, dreamy and [...]
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Muji’s “no brand” policy is being challenged. The problem is that Muji itself has become a brand. Walking through the store is a minimalist experience—unadorned practical commodities in limited color selections have become part of the store’s image. The logo’s bold English and Japanese lettering have become familiar to the consumer, symbolic of quality.
Originally called [...]
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The most famous design stories of our century weren’t born for museum walls, but for retail shelves (and showroom floors). Much can be learned from examining two famous design icons—one great success and one magnificent failure. The iconic and unforgettable Coca-Cola bottle and the unfortunate Ford Edsel have become symbols of the best and worst [...]
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If you live in a metropolis like New York City and use public transportation you know how easy it is to lose your orientation. You’re not lost, exactly. It just might take a minute while you get your bearings. On the gridded streets of New York, knowing which way is North is everything.
Above ground, finding [...]
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