Creative Strategy: Meg Hunt + Philadelphia Weekly Newspaper

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An interview with art director Tim Gough
Title of Project: 2009 Holiday Gift Guide Cover

Target audience: Philadelphian urbanites in the 18-45 demographic.

What was the creative challenge? To create an eye-catching cover illustration to entice readers to explore Philly’s annual gift guide, without being holiday-specific. It needed to be colorful enough to draw our readers in from street level and have a broad appeal.

How did Meg resolve the challenge? She chose a winter-feel for the illustration, drawing a reindeer whose antlers were hung with presents and ornaments of all colors. The color scheme was purposefully chosen to not reflect the usual holiday style, which gave it a warm and welcoming feel.

Describe the final outcome of the project: Excellent, it was one of my favorite projects to have worked on.  Besides being extremely professional, Meg was a great communicator, and always delivered sketches and finals on time.

http://scotthull.com/artists/hunt/