Collaboration: Michael Bierut on Clients

2010/01 Michael Bierut from CreativeMornings on Vimeo.

How should clients view creatives? Better yet, how should we view clients? There is and always will be a tention between creativity and corporate.  But  It should be no surprise that Michael Bierut of Pentagram gave a very insightful presentation at the January 2010 CreativeMornings on the subject of “Clients”.   Michael has proven the only way to succeed is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care about deeply about.

Enjoy Michael’s insightful presentation.

http://www.creativemornings.com/

http://vimeo.com/9084072