An Observation…
Observation.
This one will make you think. My good friend Andy Snow sent this photo from a new section at Barnes & Noble:

My take: In the last ten years the mega church (churches with 2,000+ in attendance on weekends) have established successful in-house bookstores taking business away from mainstream stores like Barnes & Noble and Family Bookstores. Mainstream is trying to get business back by categorizing their sections deeper within Fiction and Non- Fiction. Fiction Christian books are big right now thanks to the DaVinci Code and This Present Darkness.
Possible alternative genre’s or sub-topics:
1. Custom Standard
2. Strategic Randomosity
3. Religious Fiction
What if we categorized our services to make things easier for prospects and clients? Visual Avatars or maybe Creative Stock Logos? Do we have a language barrier with our customer? Would that help clarify things?