Teams that relate, create
Today’s marketing is about engaging with the audience and delivering products and services with stories that connect. We need to be part of a team that relates and then spreads the stories that get others to notice the trends. All you need is the desire. Take the initiative and make things happen. The organization that needs innovation the most is the one that does the most to stop it from happening. Realizing this is a tremendous opportunity.
People yearn for change, they relish being part of a movement, and they talk about things that are remarkable, not boring. Every marketplace rewards innovation, things that are fresh, stylish, genuine, and innovative.
Being part of a team that relates is a must! Over the years, our job during the execution phase has been to roll out art by the deadline. And today that means building an ever-widening support base of like-minded thinkers with the same passion– to create. We must collaborate to make a difference visually on the world. Never stop selling your passion to create! Never stop recruiting followers!
And finally, don’t lose the emotion; don’t let these hard economic times dry you up. Just as important as keeping the deadline, you must keep it WOW! Face it: The project execution can be emotionally draining. I can speak first hand regarding this. It’s easy for the big project to slip away slowly and imperceptibly. Go back to first principles and see whether you’re still on course emotionally. Bring in a new recruit to your team, someone with fresh energy and enthusiasm. But don’t lose the energy that created the project in the first place.
The ones that are willing to embrace the challenges rather than be threatened by them will bring prosperity and reign with growth and renewal. Keep in mind that your latest project should be the “brand of you”. No one will know about you if you don’t knuckle down and take care of the customer. Let him or her know what value you bring to their business. We can only do this together– as a team that relates.
November 22nd, 2009 at 9:36 pm
I thought the carrot and the garlic in the illustration were subtly humorous. Grant Gilliland? Reminds me of my City Acres pictograms. Anyways, I was thinking earlier today that fresh ideas, including fresh ideas on old design, are always changing and that people seem to expect that, whether they know it or not. They are naturally drawn to the fresh well thought out and maybe first time ideas they’ve seen. something new and unique is usually intriguing, especially if it makes us go.. wow, this is pretty neat! I sort of remembered hearing “good design is always changing.” Anyways, working as a team that relates really does matter if you plan to be effectively productive, which, I believe, is what everyone wants. good stuff. how’d the weekend go?
-Patrick