Meg Hunt + Jamie Oliver Magazine

An Interview
Title of Project: Road Trip with Alice for Jamie Oliver Magazine
What was the creative challenge for this project?
The project was a six page magazine feature for the Jamie Oliver cooking magazine, wherein a mother and daughter decide to take a road trip from Telluride, CO to Berkeley, CA and cook along the way using camping equipment and farmer’s market produce. Without the use of photography, matching a dreamy abstracted illustration style with recipe imagery was necessary.
How did you resolve any challenges that were presented?
After discussing what the client was hoping for in a final product, the important thing was meshing together pattern and color with the actual food being produced. Visiting a farmer’s market was great inspiration for color and subject matter, and the final product gave off a dreamlike feel of the story, adding in little elements that pop up throughout.
Any feedback, quotes, funny insights, behind the scenes stories you would like to share?
It was an incredibly fun project– I love to cook and I’d always wanted to work on some food illustrations but never realized how complex it can be. With some of the recipes, I had to actually layer on the herbs and cheese like you would when actually cooking! I can only hope that Alice and Fanny (the mother and daughter in the story) love the end result when they see it.
Art director Adrienne Pitts has this to say about working with Meg, “Meg was an incredibly creative and professional illustrator to collaborate with for issue 6 of Jamie magazine. From what was a fairly complicated and detailed brief, she created large pieces in her signature whimsical style, which really brought the story to life. As is the way with publishing, changes often need to be made, and Meg was friendly, accommodating and creative in the solutions she presented. She was fantastic to work with and I look forward to working with her again in the future.”
November 12th, 2009 at 11:55 am
Meg’s illustrations are wonderful. It makes me want to eat lunch right now, and buy that magazine.