Make Friends, Not Contacts

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It didn’t take too long to realize that one of the keys in having a successful creative career is making friends, not contacts.  You hear it all the time: “network.”

Networking is bogus, though. We live and work in a world based on relationships, not transactions.  To have the opportunity to create meaningful work, one should strive on fostering meaningful friendships.  As opposed to trying to “network,” aim for immersing yourself within a community of people who give a damn.

Therein lies a bridge between art and commerce.  Designers and illustrators are more than just vendors, and the people they work for are more than just “clients.”  The success of the an art and business relationship depends on how much each side mutually values the other.

Meeting and greeting new folks aren’t just another +1 to your LinkedIn profile. They’re the next lucky person you can share your passions with.