Web Illustration
Whether they realize it or not, consumers make decisions based on transparency vs. what is real.
Illustration is authentic and genuine.
Illustration may be the very key in separating one brand from every other.
In web design, there are so many established standards, and even trends. Shiny logos, drop shadows and the always present browser chrome. Involving art as a driving element, changes the web. It intensifies the point you are trying to get across. It makes it tangible, in a sense. Art on the web isn’t just about visual interest, it’s about creating a more real experience.
Like a lot of music, illustration and art are definitely universal languages. It’s communication and story telling without the need for words. Through illustration, our audience is global.
June 18th, 2009 at 2:02 pm
Mig, You are right. I’m finding it very interesting that most companies want to standout but are afraid of risking what they consider is the unknown. As the Visual Ambassador our firm not only focuses on Originality and Collaboration but the desirer for left brain thinkers…. RESULTS!
Maybe that’s why 73% of the web sites designed in the last 6 months are using illustration?